Rocawear is an urban fashion label created in 1995 by rapper Jay-Z and Damon Dash, heads of the hip hop label Roc-a-Fella Records. Worn and promoted by those in the hip hop industry, Rocawear is the brand of choice for street savvy customers.

The company has clothing and accessories for men, women and children. They also offer lines for juniors, big and tall, loungewear, headwear, handbags, belts, outerwear, footwear, jewelry and eyewear. Products are made using the finest fabrics and amazing garment construction, all infused with hip hop culture.

Rocawear is now available in the United Kingdom, Europe, Japan and Canada, as well as all over the United States. Jay-Z took over as the sole head of the company in 2006. The company's more than 10 years of unlimited success proves that Rocawear really does "run the strip."

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