In 1948, "Puma Schuchfabrik Rudolf Dassler" is founded. It introduces the Puma Atom, which was Puma's first football shoe. In 1968, Puma became the first manufacturer to offer sports shoes with Velcro.

Today, Puma is one of the leading multi-category sport lifestyle brands. An extremely passionate company, Puma has strong values and social responsibilities towards their customers. Providing the best sporting equipment and apparel, Puma pushes athletes to their utmost potential. Many forms of athletics are supported by Puma's merchandise; including football, running, motor sport, baseball, cricket, and golf.

Catering to both men and women, Puma is committed to creating a world where people can be the best they can possibly be.