Founded in 1953, Playboy is one of the world's best known brands. Symbolizing playfulness, girl-next-door sexiness, and sophisticated adult entertainment, Playboy has redefined the world's landscape.

The magazine came first, and set newsstands alight with their provocative displays of powerful women and stimulating articles. The clubs followed, and eventually, as it is today, the distinctive bunny is seen on clothing, perfume, shoes, and home accessories.

The first of a kind, Playboy inspired a thousand imitations. It has been praised and reviled in equal measure, but the Playboy brand is an innovator of the highest order. For completely changing the world, Playboy has become legend.