Lucky Brand was created in 1990 and has been renowned for jeans that look vintage, fit incredibly and have their scandalous "Lucky You" trademark printed on the fly. Loved by celebrities, their products have been worn by the likes of Jessica Simpson, Ben Affleck, LL Cool J, Salma Hayek, Will Smith and many more. Their clothes have also been featured in numerous TV shoes like The O.C., Lost and Will & Grace.

Co-founders Gene Montesano and Barry Perlman opened their first jean store together back in 1972, creating the perfect wash and fade at the local Laundromat. Almost 20 years later, they joined again, and the world has received Lucky Jeans wholeheartedly.

In addition to jeans, the California-based company offers a selection of sportswear, knits, wovens, outwear, t-shirts, active wear, swim wear and accessories for men and women. In 1999, Lucky Brand became a subsidiary of Liz Claiborne, Inc.