For over 80 glamorous years, the House of Fendi has been elevating luxury good design to an art form. With a unique perspective inspired by Rome—Italy's most storied city—Fendi crafts decadent made-to-order couture, ubiquitous fashionista accessories (such as the famous Baguette handbag), and sophisticated, striking scents.

Fendi's fragrances are a reflection of their high-fashion sensibility, capturing their legendary view of feminine refinement and classic beauty.

Fendi is an Italian fashion brand most famous for its selection of handbags, shoes and furs. In 1969 Fendi presented its first ready-to-wear fur collection, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the designers couldn't find the fabric clothes they wanted to show under the furs their ready-to-wear line was born.

Fendi has invented new ways of working with fur, tanning, dying, and treating, and took previously unused skins and turned them into fashionable garments.

The inverted double F logo has become a mainstay in fur and fashion circles. With great success and Italian flair, Fendi has become a must have luxury brand.