Perhaps as well known for its advertising as its clothing, Benetton was founded in 1955 by Luciano Benetton, who was determined to brighten up the clothing market. Opening their first store in Paris in 1965, their passionate presence is felt with 5000 stores in 120 countries.

Energetic and colorful, yet practical, the "United Colors of Benetton" line includes clothing, footwear, and accessories for men, women, and children. Their "Undercolors" features underwear, beachwear, and sleepwear. Recent additions to the Benetton brand include toiletries, perfumes, watches, and houseware.

Along with casual apparel, the Benetton Group has the trend-setting "Sisley", the sport "Playlife" leisurewear line, and "Killer Loop" streetwear.