The Alessandro Dell'Acqua brand was born with the debut of Dell'Acqua's prêt-a-porter line for women in 1996. Immediately recognizing him as a new and important talent, buyers the world over snapped up the collection. Alessandro Dell'Acqua is available in all of the world's major markets, with Alessandro Dell'Acqua monobrand boutiques in New York, Naples, and Moscow. Dell'Acqua launched his men's line in January, 1998, and instantly became fashionable Italy's It Boy. The men's line is also available though leading retailers all over the world.

The first Alessandro Dell'Acqua fragrance for women was launched in January, 2001 through EuroItalia, and the eponymous men's fragrance in August, 2003.